I have a deep love for fragrances – for me, like music, creating a great fragrance is more than just choosing the right combination of notes, or accords. What is your personal connection with fragrance? We’re seeing today, post pandemic, that fragrance is perhaps more relevant than ever, because it helps us connect with ourselves and with others. Throughout history fragrance has had the power to stimulate our senses, our memories and our emotions and it can be linked also to self-confidence and mental wellness. Why do you think that fragrance is so important in the beauty world as a whole?įragrance plays such an important role in fostering individual wellbeing and contributing positively to society and culture. For example, with Scent Station by Yves Saint Laurent Beauté, which helps customers find their perfect fragrance by analyzing their emotional olfactory profiles. We’ve also been exploring the power of cutting-edge technology to enhance the fragrance experience for customers. What are some of the ways that L’Oreal is leading the fragrance category into the future?Īs a leader, L’Oréal has always had a strong ambition to lead the future of fragrance, which like the rest of the beauty industry, is increasingly being driven by sustainability and technology. I’m very proud to see our iconic launches, like La Vie Est Belle, Black Opium, Si or Libre are such incredible success stories. Over the past decade or so we have built an unparalleled portfolio of complementary and aspirational luxury fragrances. I am referring to our dedicated in-house fragrance team, who orchestrates all our fragrance creations in partnership with the greatest fine fragrance houses, our marketing creative minds, and our in-house industrial teams partnering with the greater glass manufacturers. And this could only be achieved with a unique collaboration of all our in-house experts and our external partners. A fragrance, even a blockbuster, needs to create emotions and be memorable. I pushed for creativity and uniqueness in all elements of the mix including naming and advertising. I empowered the team to over-invest in the quality of ingredients and concentration. I chose to bet on 3 important elements: quality, creativity, and experts’ collaboration. What have been the most impactful actions you’ve taken that have resulted in L’Oreal becoming so successful in fragrance? I humbly believe this award is also a collective recognition of the passion, dedication, and fragrance know-how of our teams, it’s a great tribute to all the fragrance teams at L’Oréal. Fragrance is a very important pillar of our French heritage and L’Oréal has an important role to play as the world leader in fine fragrance. I am personally very honored to receive this prestigious award from The Fragrance Foundation. How does it feel to be honored with the TFF Hall of Fame award? Iconic fragrances such as Lancôme’s La Vie Est Belle, Yves Saint Laurent’s Black Opium and Libre, and Si by Armani were introduced with great success under his leadership, and his forward-looking focus on sustainability and technology ensures that L’Oréal will continue to thrive and inspire into the future. A major player in the fragrance industry for more than a decade-and the 6th CEO of the L’Oréal Groupe in its 113-year history-Hieronimus’s accomplishments cannot be understated.īeginning in 2011 as President of the L’Oréal Luxe Division, Hieronimus’ unique vision paved the way for L’Oréal to become the world’s fine fragrance leader. At the 2023 Fragrance Foundation Awards on June 15th, The Fragrance Foundation honored Nicolas Hieronimus, L’Oréal’s CEO, with its prestigious Hall of Fame Award.
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